Will Rowdy Ronda Be A Box Office Smash?

Dana White tends to always get his man (unless that man is named Fedor), and it has happened again.  Except this time that man is a woman.  In introducing a women's bantamweight division to the UFC, White has finally gotten his hooks into the phenom known as Ronda Rousey.  He is so confident in Rousey's ability to be a star for the UFC that he has stated that her first UFC fight will headline a pay-per-view.  This could be a risky move, since a woman has never even fought in the UFC before, let alone headline a PPV.  Can Ronda Jean deliver at the box office?

If a recent poll run by the formidable Wrestling Observer is of any indication, then the answer is a resounding 'yes'.  Readers were asked a number of questions regarding Rousey headlining a PPV, and the results were very positive in her favor.  70.1% or respondents who bought a UFC PPV in the past year said they would buy a show headlined by the Rowdy one.  And that number jumps to 75% if Rousey fought Cristiane 'Cyborg' Santos.  Further, a Rousey headlined show would cause over 30% of casual  fans who rarely buy PPVs to purchase the event.  

An additional poll run by the site asked which main event participant would most likely cause the respondent to purchase a PPV.  Rousey was an overwhelming (65.3%) favorite over UFC champions Benson Henderson, Jose Aldo, Dominick Cruz, Demetrious Johnson and Renan Barao.

Whether Rousey (and, more importantly, women's MMA) will have a lasting, successful run in the UFC is yet to be seen, but the early results are favorable.

 

About Jeff Fox

Jeff Fox is Mr. Manifesto - the Supreme Leader and evil mind behind The Hoops Manifesto, The MMA Manifesto, & A Dry Heat.

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